Focus on personalization and speed
In order to take account of changes in the environment and customer expectations, HUGO BOSS is focusing primarily on personalization and speed. With a variety of strategic initiatives from a brand, sales and operational perspective, the Group intends to sustainably increase the desirability of its brands, BOSS and HUGO.
In the coming years, HUGO BOSS intends to significantly increase its focus on personalized offers and services. The intent is to increase customer satisfaction sustainably by employing a more individualized customer approach, expanding the personalized product range of BOSS and HUGO, and enhancing the shopping experience. In doing so, HUGO BOSS is building on its global store network of around 1,100 own points of sale, its central customer relationship management and its long-term experience in made-to-measure apparel. Consistent Execution of a Two-Brand Strategy
In addition, HUGO BOSS is seeking to further accelerate central business processes and to make them significantly more agile. This is intended to enable the Group to respond even faster and more flexible to customer needs and new market trends in the coming years. The further digitization of the business model is of particular importance here. The associated potentials are to be exploited along the entire value chain. Digitization aims at Transforming the Business Model