Highlights 2019

January

Social Media

HUGO reaches 1 million followers on Instagram.

Learn more

Social Media

HUGO reaches 1 million followers on Instagram.

Learn more

February

Fashion Show

BOSS presents its Fall/Winter 2019 collection in New York.

Learn more

March

Collaboration

Successful launch of the first global Porsche x BOSS collection.

Collaboration

Successful launch of the first global Porsche x BOSS collection.

April

Sustainability

HUGO BOSS sets itself a new, ambitious sustainability target for its most important raw material cotton.

Learn more

Sustainability

HUGO BOSS sets itself a new, ambitious sustainability target for its most important raw material cotton.

Learn more

May

Brand Ambassador

HUGO announces partnership with British musician Liam Payne.

Learn more

Brand Ambassador

HUGO announces partnership with British musician Liam Payne.

Learn more

June

Online Campaign

#SuitChallenge increases community engagement of BOSS on social media.

Online Campaign

#SuitChallenge increases community engagement of BOSS on social media.

July

Personalization

BOSS expands its personalized product offering with “Made For Me”.

Personalization

BOSS expands its personalized product offering with “Made For Me”.

August

Online

Intensification of online partnerships & go-live of hugoboss.com in Scandinavia and Ireland.

September

Fashion Show

BOSS presents its Spring/Summer 2020 collection during Milan Fashion Week.

Learn more

Fashion Show

BOSS presents its Spring/Summer 2020 collection during Milan Fashion Week.

Learn more

Sustainability

HUGO BOSS included in the Dow Jones Sustainability Index World for the third consecutive year.

Learn more

October

New Store Concept

Grand reopening of the BOSS flagship store on the Champs-Élysées in Paris.

Learn more

New Store Concept

Grand reopening of the BOSS flagship store on the Champs-Élysées in Paris.

Learn more

Fashion Show

BOSS receives international attention with its fashion show in Shanghai.

Learn more

November

Bodywear Campaign

HUGO Bodywear campaign with Liam Payne and Stella Maxwell with large social media reach.

Bodywear Campaign

HUGO Bodywear campaign with Liam Payne and Stella Maxwell with large social media reach.

December

Capsule Collection

Successful launch of the BOSS x Meissen holiday campaign.

Capsule Collection

Successful launch of the BOSS x Meissen holiday campaign.