“2019 was an eventful year for HUGO BOSS. Importantly, we have made further progress in implementing our strategy. We strengthened our personalized offerings, significantly expanded our online business and increased retail sales productivity in our stores. After a very good start to 2020, our business in Asia is currently being significantly impacted by the spread of the coronavirus. Nevertheless, we are firmly convinced of the great potential of our BOSS and HUGO brands in this key region.”
Letter to ShareholdersDevelopment within a range of 0% to +2%*
Forecast 2020 *currency-adjustedEUR 2,884 million
Result 2019
EUR 320 million –
EUR 350 million
EUR 344 million
Result 2019Increase of up to 10%
Forecast 2020EUR 205 million
Result 2019
EUR 140 million –
EUR 160 million
EUR 192 million
Result 2019In the wake of the COVID-19 pandemic, on March 18, 2020, HUGO BOSS has withdrawn its outlook for fiscal year 2020.
Outlook
